The Ad Club

Academy of Art University, School of Advertising

TV Ads Still Most Helpful ?

“Over one-third of Americans (37%) say that television ads are most helpful in making their purchase decision while 17% say newspaper ads are most helpful and 14% say the same about Internet search engine ads. Radio ads (3%) and Internet banner ads (1%) are not considered helpful by many people. Over one-quarter of Americans (28%), however, say that none of these types of advertisements are helpful to them in the purchase decision making process.”

On the bright side, 9% say they don’t ignore ads.

– Harris Interactive, July 1, 2009 (pdf)

[via adlab]

Filed under: Advertising & Branding

The Clio’s Never Saw This Coming…

Picture 15
North Korean Beer Ad complete with deliciously catchy brainwash music.

Filed under: Advertising & Branding, Arts & Culture, Humor, TV Spot

Microsoft “Vomit” Spot

We found the Microsoft ‘vomit’ spot that so many people complained about that Microsoft actually pulled it from their website and tried to erase it from YouTube. It was directed by comedian Bob Goldthwait, who starred as Zed in the Police Academy movies. Really?!

Filed under: Advertising & Branding, TV Spot

Creating brand advocates, not consumers

Filed under: Uncategorized

We Are Animals

Filed under: Uncategorized

AKQA awards Berghs “world’s best school”



Berghs does it again…

Filed under: Advertising & Branding, Arts & Culture, Competitions, Design, Event, Industry news, School related, Uncategorized

<3 the new Ray Ban stuff


I’m loving the new Ray Ban stuff at the moment…

Filed under: Advertising & Branding, Arts & Culture, Design, Ideas, Inspiration, Nostalgia, TV Spot

Layer Tennis: Battle of the Cursors

VS Screen
We recently discovered a community of designers competing in a sport known as Layer Tennis. This is a battle of wits, design know-how, and time management. And yes, you can get injured. Here’s our inaugural match of Layer Tennis.

The rules of Layer Tennis are simple. Competitors are given 15 minutes to design something on the fly according to a theme. With each subsequent round, each designer must take an element or two from the previous round and embellish upon it. Usually matches last 10 rounds, but since this is our first time, we made it a four round bout. Essentially, this is like a freestyle rap battle where both sides trade jabs with hot keys instead of rhymes.

Our theme: Summer.

Let’s battle.

Round 1: Derek
Picture 12

Round 2: Justin
Picture 1

Round 3: Derek
Picture 13

Final Round: Justin
Picture 3

And there you have it. A relentlessly stressful and intense match of Layer Tennis. Decisions were made until the last seconds. Blood, sweat, tears, and Red Bull were shed. The time constraint made us cut corners, resulting in shoddy photoshop jobs, stupidity, and hilarious ideas. We’re happy with the results.

Lessons learned from Layer Tennis:
1. Have your favorite fonts fired up and ready.
2. Making selections will kill your clock.
3. So will your futile search for stock images.

There will be more matches to come. Thank you for watching.

Filed under: Competitions, Design, Humor, Inspiration

This might make you cry

wow.

Filed under: Arts & Culture, Inspiration

Sexism is great-

Filed under: Uncategorized

 

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